Following approximately two-dozen mixtapes,
the Hood Internet recorded their first album of original material in 2012. The duo’s plan was to imitate the mash-ups that had made them online stars, and on
Feat, they attempt to follow the blueprint of The Hood Internet Mixtapes and the Mishka Presents: Trillwave series by combining indie rock with blunted beats. Making the music with their usual software tools, Ableton Live and Acid, members Aaron Brink (ABX) and Steve Reidell (STV SLV) invited 24 guest artists to contribute vocals from the underground rap, electronic, and indie rock communities. Rappers like
Donwill,
Cadence Weapon,
Psalm One, and
Kid Static take the verses, and singers like
A.C. Newman,
Class Actress, Annie Hart, and the Rosebuds take the choruses. It all fits together rather well, in fact maybe too well. In the age of dance-rap ruling the airwaves, the concept of fluctuating between a rapper and singer seems underwhelming, and, musically, the production never veers from the glossy, by-the-numbers approach of mainstream pop. The bouncy power pop beats are pretty good though, and even as straight-ahead as the tracks play,
the Hood Internet establish that they have a knack for arrangement as a production team. Ideally, their next album will break away from the laptop, MIDI-synth instrumentation, but in the meantime, you can bet
Feat will be a nice résumé builder for future producer credits. ~ Jason Lymangrover