By 1977,
the Bay City Rollers had been playing the teen idol game for most of the decade. The group's members were understandably itching to break out of their teeny-bopper pop straightjacket and attempted to make such a change on
It's a Game. Sadly, the group lacked the clout to make a full stylistic turnaround, so this album, half-penned by outside writers, represents an uneasy compromise between their classic pop/rock sound and the more AOR-oriented music they aspired to make. The most notable example of this stylistic schizophrenia is their cover of
David Bowie's "Rebel Rebel," which goes for a steamy rock & roll sound with its squealing guitar solos and psychedelic backup vocals but cleans up the lyrics to make them palatable for the group's predominately teen audience. "Love Fever" goes for a similarly adult rock atmosphere, but is undermined by bland lyrics and a snarling
Les McKeown vocal that overpowers the song. A more successful attempt at AOR is "Dance, Dance, Dance," a song that sets a surprisingly sophisticated lyric about a romance gone bad against a carefully orchestrated disco backdrop. The album's strongest tracks are the ones that became its hits: "The Way I Feel Tonight" is a lush ballad that benefits from a rich string arrangement and one of
Les McKeown's most heartfelt vocal performances while "You Made Me Believe in Magic" is a disco-inflected pop song that became the band's last big American chart success. Overall,
It's a Game is too diffuse and uneven for casual listeners, but hardcore
Bay City Rollers fans will no doubt find it to be an intriguing listen.