Baldry's move from blues into pop/soul for his second album may have been viewed as something of a loss in integrity, given his purist blues stance on his debut. Maybe it wasn't such a bad idea, though, given that the debut LP wasn't very good, and the British blues-rock field was crowded with many greater talents in the mid-'60s.
Looking at Long John, with a sub-
Righteous Brothers sort of approach, is certainly a change in style, but the result really isn't any better.
Baldry's vocal limitations are a big handicap whether applied to white-boy blues or blue-eyed soul, and the production is thin in comparison with the American soul/pop it's clearly trying to emulate. If you wanted this kind of stuff,
the Righteous Brothers did it many times better. Not only that, if you were British at the time and weren't aware of
the Righteous Brothers, you weren't about to turn to
John Baldry;
the Walker Brothers (American, but based in Britain) also did this kind of stuff much better. The BGO CD reissue combines this and the 1964 LP
Long John's Blues on one disc.