Derek "Sway" DaSafo was one of the most promising British rappers to emerge in the mid-'00s, the period immediately following the initial flourishing and fading of interest in the U.K. grime scene. (His music bears some sonic similarities to grime, but is better described simply as hip-hop, with all the breadth of appeal that distinction entails.) This debut album, which followed two rounds of "This Is My Promo" mixtapes, displays him as a fully formed and formidable talent: self-conscious and introspective (that much should be evident from his album titles), but never tediously chin-stroking or esoteric; delightfully witty and droll but almost always with a well-considered underlying message; streetwise but hardly thuggish; linguistically nimble but not ostentatious; decidedly English in rhetoric, references, and voice, but distinctive enough, and with enough sheer unqualified charisma, to transcend genre and geographic boundaries. Indeed,
Sway strikes such a well-positioned balance between so many poles and potential pitfalls, offering a little something to appeal to almost any potential listener, that you'd expect him to come off as overly calculated. On the contrary, though, his casual, almost tossed-off earnestness is quintessential to his charm.