Released when
Cream and
Jimi Hendrix were at their apex, the low-key pleasantries of
Friends seemed downright irrelevant in mid-1968. Today it sounds better, but it's certainly one of the group's more minor efforts, as the members started to divide the songwriting more or less evenly among themselves, rather than letting
Brian Wilson provide most of the material. The title track was a charming, if innocuous, minor hit. The bossa nova "Busy Doin' Nothin'" was a subtly subversive piece of rock Muzak, though hindsight reveals a rather worrisome indolence in the lyrics, as penned by
Wilson, who was starting to withdraw into his own world. The production and harmonies remained pleasantly idiosyncratic, but there was little substance at the heart of most of the songs. The irony was that Smile had collapsed, in part, because some of
the Beach Boys felt that
Wilson's increasingly avant-garde leanings would lose their pop audience; yet by the time of
Friends,
the Beach Boys had done a pretty good job of losing most of their audience by retreating to a less experimental, more group-based approach. [Friends/20/20, a Capitol two-fer CD, combines this and the follow-up
20/20 onto one disc, adding five bonus tracks also cut in the late '60s, highlighted by the minor hit "Break Away,"
Dennis Wilson's oddly spacy "Celebrate the News," and a cover of "Walk On By."] ~ Richie Unterberger