Natti Natasha (born Natalia Alexandra Gutiérrez) is a chart-topping reggaeton, urban, and Latin pop singer, producer, and collaborator. Her singles have consistently reached the upper rungs of the Latin pop charts across the Americas and in Spain. Her first recorded appearance with mentor
Don Omar netted the number one single "Dutty Love" in 2012. All About Me, her debut solo album, won airplay across the Caribbean.
Natasha hung with
Omar for several years while expanding her role as a collaborator with other artists. She has appeared on nearly 100 charting singles and released more than a dozen more under her own name including 2017's "Criminal" (feat.
Ozuna), "Amantes de una Noche" (feat.
Bad Bunny), and 2019's "Quien Sabe." Her second long-player, 2019's Iluminatti, peaked at number three. In 2020,
Natasha was a featured collaborator/songwriter on no less than 15 charting singles including the smash "Despacio" with
Nicky Jam,
Myke Towers, and
Maunel Turizo. In 2021 "Antes Que Salga el Sol," a duet with
Prince Royce, went Top 20, while "Ram Pam Pam" with
Becky G landed inside the Top Ten.
Natasha was born in Santiago de los Caballeros in the Dominican Republic. Singing in church as a small child, she mightily impressed her mother, who enrolled her at the School of Fine Arts of Santiago at the age eight. At 14,
Natasha began recording songs as a hobby. She began to participate in all the musical events and competitions that took place in Santiago and eventually formed the group
D'style with friends. During one of the group's regional tours, she met Linkon, a producer and A&R scout for
Don Omar's Orfanato Music Group. She began recordings songs for a project he was working on, and eventually ended up in New York City to work with him in his own studio. Toward the end of recording one day,
Omar walked into the studio and was so impressed he asked Linkon to call her later in the day to schedule a meeting. She had no idea it was with
Don Omar. From that day on, he became her mentor and has guided her career. She was signed to Orfanato Music Group's Pina label. Her duet single with
Omar, "Dutty Love," issued in 2012, hit number one on virtually every Latin dance and pop chart in the Americas. Though her debut full-length, All About Me (issued later in the year), didn't do as well, her collaborations kept her in the spotlight and served to mature her performances. She duetted with
Farruko on "Crazy in Love," which also landed in the Top Five and raised her profile -- to the complete delight of
Farruko.
Along with touring and opening for
Don Omar and other stars,
Natasha was featured by name on
Farruko's number five single "Perdido en Tus Ojos" in 2015. The exposure she received as a result of its video was unprecedented: It rang up 150 million views.
Natasha became an in-demand collaborator. She worked with
Ozuna on 2017's "Criminal," which landed in the Top Five -- its video topped a billion views. The same year, she worked with
Daddy Yankee on the single and video for "Otra Cosa," which racked up 56 million views. In January 2018, she headlined the single for "Amantes de Una Noche," featuring Latin trap star
Bad Bunny. Its video charted 95 million views during the three weeks following its release and provided significant exposure as the pre-release for her sophomore effort, 2019's Iluminatti. Buoyed by the single "Quien Sabe," the LP debuted at number three on the Billboard Top Latin Albums chart. Also that year, she appeared on the song "Runaway" with
Sebastián Yatra,
Daddy Yankee, and the
Jonas Brothers, and "Instagram" with
Dimitri Vegas & Like Mike. More non-album tracks followed in 2020, including "Despacio" with
Nicky Jam,
Manuel Turizo, and
Myke Towers and "Que Mal Te Fue," the latter of which hit 18 on Billboard's Top Latin Songs chart. In 2021,
Natasha landed two Top 20 hits: "Antes Que Salga el Sol," a duet with
Prince Royce, went Top 20, while "Ram Pam Pam" with
Becky G peaked inside the Top Ten. ~ Thom Jurek