As country music swung back toward traditional styles in the 1980s, an inheritor of the soulful honky tonk style of
Lefty Frizzell and
Merle Haggard rose to the top of the business and notched hit after barroom hit. Sometimes he was known simply as "the Voice." Born in Woodland, AL,
Vern Gosdin idolized
the Louvin Brothers and
the Blue Sky Boys as a young man and sang in a gospel quartet called the Gosdin Brothers. When he was in his late teens, his family moved to Birmingham and began hosting The Gosdin Family Gospel Show on a local radio station.
Gosdin and his brother, Rex, moved to Long Beach, CA, in 1961. They began performing bluegrass music in the milieu that gave birth to country-rock, joining a group called the Golden State Boys that evolved into
the Hillmen, featuring future
Byrds member
Chris Hillman.
Vern and Rex teamed up to sing country music as the Gosdin Brothers once again, had a Top 40 country hit in 1967 with "Hangin' On," and opened for
the Byrds on occasion.
Gosdin moved to Atlanta in 1972, raising a family and running a retail shop. But he never gave up on music completely. He performed at local clubs and began to gravitate toward Nashville, where
Emmylou Harris, a friend of
Gosdin's from his California days, was laying the foundation for a neo-traditionalist style of country music. Around 1976
Gosdin and
Harris cut a demo single consisting of "Hangin' On" backed with a newly written song, "Yesterday's Gone." The demo got
Gosdin signed to the Elektra label, and both songs cracked the country Top 20. In the late '70s he notched several major hits, including "Till the End" (with
Janie Fricke), "Mother Country Music," and a remake of
the Association's "Never My Love."
In 1980, after the demise of Elektra's country division,
Gosdin quickly moved through several contracts and landed with the independent Nashville label Compleat. He made the Top Ten consistently in the early '80s, really hitting his stride when he teamed with
Max D. Barnes as a songwriting collaborator. The pair specialized in songs of cheating and barroom romance, often delivering an over-the-top emotionalism that got
Gosdin compared to the ultimate legend of honky tonk vocals,
George Jones. In 1983,
Gosdin had two Top Five hits -- "If You're Gonna Do Me Wrong (Do It Right)" and "Way Down Deep." The following year he had his first number one single with "I Can Tell by the Way You Dance (You're Gonna Love Me Tonight)" and had two additional Top Ten hits. His career hit a lull in the mid-'80s, but in 1987, with the new traditionalist movement in full swing and Warner Bros. artist
Randy Travis roosting at the top of the charts, he was tapped by the Columbia label. He bounced back into the Top Ten that year with the tortured "Do You Believe Me Now," and in 1988 he hit number one once again with the perennially popular
Ernest Tubb tribute "Set 'Em Up Joe."
Gosdin's "Chiseled in Stone," co-written with
Barnes, won the Country Music Association's Song of the Year award in 1989. His 1989 album
Alone was a rarity: a concept album in a traditional country style. It chronicled the dissolution of
Gosdin's marriage.
Gosdin's popularity declined as rock-influenced country styles surged forward in the 1990s, but he continued to record on small labels and never abandoned the pure country vocalism he had cultivated for so long. ~ James Manheim