After gaining some traction with a series of
Migos collaborative mixtapes, Atlanta rapper
Rich the Kid stayed on a nonstop grind, releasing new music and frequently collaborating with big names in the rap game. Mixtapes studded with featured artists led to a deal with Interscope in 2017 and debut album
The World Is Yours the next year. Almost exactly a year later, second album
The World Is Yours 2 followed, again marked by an abundance of features, smooth production, and
Rich's heavy lyrical flexing. The inventive take on trap production that gave
The World Is Yours a unique feel continues here. Beats go above and beyond the run-of-the-mill anxious hi hats and mean basslines of trap to incorporate ethereal samples and nods to laid-back jazz styles. Catchy single "Tic Toc" underscores
Rich's raw sex rhymes with good-natured flute samples, turning what could be a menacing track into something breezy and fun. Like most of the rapper's work, the album is overflowing with guest stars. Almost all of the album's 16 songs are peppered with strong verses from the likes of
Big Sean,
Jay Critch,
Offset,
Lil Pump,
NAV, and many, many more. While
Rich's hyperconfident personality is in full focus,
The World Is Yours 2 is elevated to a higher plane by its smart production and who's-who of guest rappers. ~ Fred Thomas